- Regular price
- Sale price
- Regular price
- Unit price
- FREE Delivery on orders above $20 within Singapore.
- International Shipping & Tax calculated at checkout.
Slated as ‘the next big thing in tech’, augmented reality promises to take the screen out of our hands and wrap it around the world via ‘smart spectacles’. As a pervasive, invisible interface between the world and our senses, AR offers unparalleled capacity to reveal hidden digital depths, but it also comes at a cost to our privacy, our property, and our reality.
In this crucial and provocative book, Mark Pesce draws on over thirty years’ experience to offer the first mainstream exploration of augmented reality. He discusses the exciting and beneficial features of AR as well as the issues and risks raised by this still-emerging technology – a technology that moulds us by shaping what we see and hear.
Augmented Reality is essential reading for anyone interested in the growing influence of this impressive but deeply concerning technology. As the book reveals, reality - once augmented - will never be the same.
|Format:||Hardback, 160 pages||Language:||English|
|Dimension:||21.84cm x 14.22cm x 1.78cm||ISBN10:||1509540938|
|Weight:||340g||ISBN13:||9781509540938||Publication Date:||06 Nov 2020||Publisher:||Polity Press|
“This is the story of how we came to live in an increasingly augmented reality and what this might mean for the future of being human, told by one of this technology’s most brilliant and playful pioneers. Thrilling, scary, hopeful, and required reading.”Douglas Rushkoff, author of Present Shock: When Everything Happens and Team Human“A must-read for those who are both fascinated by digital technology and fearful of its implications. Mark makes a deeply technical topic accessible to any reader, and catalogs the key insights and innovations that led to where we are now: on the cusp of the most significant technological advancement in history-- and possibly the most dangerously invasive and manipulative tool ever created.”Tony Parisi, VR pioneer and Head of AR/VR Ad Innovation at Unity Technologies“an expansive and holistic picture of how augmented reality works as a system of machines.” AR
Post“a must-read.”The Connector“fascinating”ZD Net
Domestic Delivery (Singapore)
- Your order will be delivered to you within 1-3 business days.
- We are delighted to be able to offer FREE delivery on all orders above $20 in Singapore.
- Your order will be delivered to you within 7-30 business days.
- Any applicable import duties, taxes (including VAT) and shipping charges will depend on your destination country. All chargers will be displayed at checkout.
All prices shown on the Content Binded website are in Singaporean dollars. The prices shown are inclusive of GST.
The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it.
We work hard to deal with your queries within 24 hours.We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to email@example.com
We currently ship to countries and regions seen below.
- Brunei Darussalam
- Hong Kong
- Korea (South)