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In a world of high finance, unprecedented technological change, and cyber billionaires, it is easy to forget that a major source of global wealth is, literally, right under our noses. Coffee is one of the most valuable Southern exports, generating billions of dollars in corporate profits each year, even while the majority of the world’s 25 million coffee families live in relative poverty. But who is responsible for such vast inequality? Many analysts point to the coffee market itself, its price volatility and corporate oligarchy, and seek to "correct" it through fair trade, organic and sustainable coffee, corporate social responsibility, and a number of market-driven projects. The result has been widespread acceptance that the "market" is both the cause of underdevelopment and its potential solution. Against this consensus, Gavin Fridell provocatively argues that state action, both good and bad, has been and continues to be central to the everyday operations of the coffee industry, even in today’s world of "free trade". Combining rich history with an incisive analysis of key factors shaping the coffee business, Fridell challenges the notion that injustice in the industry can be solved "one sip at a time" - as ethical trade promoters put it. Instead, he points to the centrality of coffee statecraft both for preserving the status quo and for initiating meaningful changes to the coffee industry in the future.
|Format:||Paperback / softback, 208 pages||Language:||English|
|Dimension:||148 x 14 x 211mm||ISBN10:||0745670776|
|Weight:||268g||ISBN13:||9780745670775||Publication Date:||25 Jul 2014||Publisher:||Polity Press|
"Gavin FridellÂs insightful, well argued and up-to-date analysis of the world coffee economy demonstrates that the stateÂs role in coffee statecraft continues to be essential to creating a more just division of the earnings in the world of coffee. As well as providing a thorough guide to the economics and politics of one of the worldÂs most important commodities, this book will spark much needed debate about the nature of neoliberalism and market-based solutions to economic and social problems." Steven Topik, University of California Irvine"Gavin Fridell provides an invaluable, beautifully written and thoroughly engaging account of the contemporary global coffee market. I would recommend this work widely, not just for those interested in any aspect of the coffee economy but also for those interested in contemporary changes to the global economy or agrarian commodities."Economic Geography
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