Shop Content Created By Professionals For Professionals

Free Delivery On Orders Above $20 In Singapore


Consumption in China

Hardback By LiAnne Yu
Regular price
Sale price
Regular price
Sold out
Unit price

- FREE Delivery on orders above $20 within Singapore.
- International Shipping & Tax calculated at checkout.

Product Description

Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products. Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. Li

Anne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets. Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.

Product Details

Format: Hardback, 176 pages Language: English
Dimension: 21.84cm x 15.75cm x 2.29cm ISBN10: 0745669700
Weight: 413g ISBN13: 9780745669700
Publication Date: 27 May 2014 Publisher: Polity Press

About Author


Anne Yu received her Ph

D in Anthropology from UC San Diego, and is an independent consumer consultant with particular expertise in emerging markets, having worked with clients such as Microsoft, Google, HP, e

Bay, Time Warner, and Global English.

Product Reviews


"What makes Consumption in China most enjoyable is that Yu continually offers up fascinating factual tidbits: In 1979 there were no skyscrapers in Shanghai; today, the city has twice as many as New York." (Studies of Asia 2016)"This is an extremely readable insight into the forces that drive consumer trends in what will one day become the world's largest consumer market. It's a book for any CEO hoping for a slice of the action."South China Morning Post"A valuable resource"China Daily''An informative combination of firsthand observations, extensive interviews, and social theory allows readers to follow Chinese consumers into a new world of goods and services. This book provides up-to-date coverage of key aspects of Chinese consumerism, including the impact of the internet, the influence of China's one-child households, and the implications of new private and commercial spaces."Karl Gerth, author of As China Goes, So Goes the World: How Chinese Consumers are Transforming Everything''The transformation of Chinese consumers in the last three decades, a dazzling subject, is presented in this book with rich ethnographic evidence and clear historical contextualization. The author has skilfully weaved consumer voices and her own experience with a wide range of academic theories and business insights.

''Mag Wong, Founder and Non-Executive Chairman of Oracle Added Value, Hong Kong"Consumption in China is a timely contribution to the growing literature on the emerging Chinesemiddle class. Its engaging writing style makes it a good read for undergraduates and a general audience who are interested in ChinaÂs new social landscape at large."The American Anthropologist


Domestic Delivery (Singapore)
- Your order will be delivered to you within 1-3 business days.
- We are delighted to be able to offer FREE delivery on all orders above $20 in Singapore.

International Delivery
- Your order will be delivered to you within 7-30 business days.
- Any applicable import duties, taxes (including VAT) and shipping charges will depend on your destination country. All chargers will be displayed at checkout.

All prices shown on the Content Binded website are in Singaporean dollars. The prices shown are inclusive of GST.

The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it.

We work hard to deal with your queries within 24 hours.We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to

We currently ship to countries and regions seen below.

- Singapore
- Brunei Darussalam
- Hong Kong
- Indonesia
- Japan
- Korea (South)
- Macau
- Malaysia
- Philippines
- Taiwan
- Thailand
- Vietnam