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Paperback / softback by Tama Leaver, Tim Highfield, Crystal Abidin
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Product Description

Instagram is at the heart of global digital culture, having made selfies and filters an inescapable part of everyday life since 2010.

In the first book-length examination of Instagram, Tama Leaver, Tim Highfield and Crystal Abidin trace how this mobile photography app has developed as a platform and a culture. They consider the new visual social media aesthetics, the rise of Influencers and new visual economies, the complex politics of the platform, and examine how Instagram's users have changed their use of the platform over time to respond to evolving features. The book highlights how different subcultural groups use Instagram, and how various public spaces and businesses of all kinds are reshaping their landscape and services to be 'Insta-worthy'. Far from just capturing moments, the authors argue that Instagram has altered the ways people communicate and share, while also creating new approaches to marketing, advertising, politics and the design of spaces.

Rich with grounded examples from around the world, Instagram is essential reading for student, scholars and practitioners of media and communication.

Product Details

Format: Paperback / softback, 256 pages Language: English
Dimension: 140 x 20 x 208mm ISBN10: 1509534393
Weight: 386g ISBN13: 9781509534395
Publication Date: 11 Dec 2019 Publisher: Polity Press

Product Reviews


“[It] will be [a] valuable reference [book] for students in the field of media and cultural studies. [It] may also inspire researchers and practitioners in related fields to understand how culture is created and modulated on platforms, and how culture can be studied in the platform environment.”Media, Culture & Society“Leaver, Highfield, and Abidin’s book tackles a timely and complex topic with precision and clarity. An essential overview of Instagram as a far-reaching, multifunctional platform, the authors deftly map out the ways in which Instagram permeates our daily lives. By providing engaging examples throughout the book, the authors give life to their arguments while leaving room for readers to consider important questions for themselves.”International Journal of Communication

About Author

Tama Leaver is Associate Professor of Internet Studies at Curtin University.

Tim Highfield is Lecturer in Digital Media and Society at the University of Sheffield.

Crystal Abidin is a digital anthropologist and ethnographer of vernacular internet cultures. She researches young people's relationships with internet celebrity, self-curation, and vulnerability. Her books include Internet Celebrity: Understanding Fame Online (2018), Microcelebrity Around the Globe: Approaches to Cultures of Internet Fame (2018, co-edited with Megan Lindsay Brown), and Instagram: Visual Social Media Cultures (2019, with Tama Leaver and Tim Highfield). She is listed on Forbes 30 Under 30 Asia (2018) and Pacific Standard 30 Top Thinkers Under 30 (2016). Crystal is Senior Research Fellow and DECRA Fellow in Internet Studies at Curtin University, Affiliate Researcher with the Media Management and Transformation Centre at Jönköping University, and Research Fellow with the Centre for Culture and Technology at Curtin University. Reach her at


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