Shop Content Created By Professionals For Professionals

Free Delivery On Orders Above $20 In Singapore


Modernity and "Whiteness"

Hardback By Bolivar Echeverria, Rodrigo Ferreira
Regular price
Sale price
Regular price
Sold out
Unit price

- FREE Delivery on orders above $20 within Singapore.
- International Shipping & Tax calculated at checkout.

Product Description

Bolívar Echeverría was one of the leading philosophers and critical theorists in Latin America and his work on capitalism and modernity offers a distinctive account, informed by the experiences of Latin American societies, of the social and historical forces shaping the modern world.

  For Echeverría, capitalism and modernity do not coincide:

  modernity is a long-term historical phenomenon that involved a new set of relations between human beings and nature and between the individual and the collective, while capitalism is a particular form in which modernity has been realized.

  As Marx showed, capitalism is a mode of reproduction that involves the growing commodification of social life – everything, even human labor power itself, is turned into a commodity. Echeverría introduces the notion of blanquitud or “whiteness” to capture the new form of identity that is brought into being by the totalizing and homogenizing character of capitalism.

  While blanquitud includes certain ethnic features, it is not so much an ethnic category as an ethical and cultural one, referring to a type of human being, homo capitalisticus, which threatens to spread throughout the world, overcoming and integrating identities that might otherwise resist it.

  But capitalism is not the only form of modernity – there are alternative modernities. In the final part of the book Echeverría explores the baroque as a characteristic of Latin American identity and sees it as a way of theatricalizing and transforming reality that takes some distance from Eurocentric paradigms and resists the homogenizing forces of capitalism. Echeverría’s analysis of the dynamics of capitalism and modernity represents one of the most important contributions to critical theory from a Latin American perspective.

  It will be of great interest to students and scholars of critical theory and postcolonial theory and anyone concerned with the global impact of capitalism on social and cultural life.

Product Details

Format: Hardback, 240 pages Language: English
Dimension: 25.4cm x 14.22cm x 2.29cm ISBN10: 1509533605
Weight: 408g ISBN13: 9781509533602
Publication Date: 06 Sep 2019 Publisher: Polity Press

About Author

Bolívar Echeverría (1941 —2010) was a philosopher, economist and cultural critic. He was Professor Emeritus at the Faculty of Philosophy and Letters of the National Autonomous University of Mexico (UNAM).

Product Reviews


"Bolívar Echeverría was one of the most brilliant and innovative Marxist thinkers of Latin America. Using, in a creative way,concepts of  the Frankfurt School, he develops a radical criticism of the capitalist “really existing” modernity, grounded on “whiteness”. But he also shows how the Latin American baroque ethos, rooted on mestizaje, becomes a spontaneous strategy of resisting to capitalist colonisation and the “American Way of Life”." Michael Löwy,  emeritus research director,  CNRS, Paris"Echeverría's work seems more vital than ever."Los Angeles Review of Books


Domestic Delivery (Singapore)
- Your order will be delivered to you within 1-3 business days.
- We are delighted to be able to offer FREE delivery on all orders above $20 in Singapore.

International Delivery
- Your order will be delivered to you within 7-30 business days.
- Any applicable import duties, taxes (including VAT) and shipping charges will depend on your destination country. All chargers will be displayed at checkout.

All prices shown on the Content Binded website are in Singaporean dollars. The prices shown are inclusive of GST.

The best way to contact us is by filling in the online contact form within the Contact Us section. The form is designed to help you specify the query that you have and then direct it to a member of our customer support team that is best suited to deal with it.

We work hard to deal with your queries within 24 hours.We also welcome to receiving any suggestions or feedback as to how we can improve. All emails are read by a member of a customer support team. Please send your emails to

We currently ship to countries and regions seen below.

- Singapore
- Brunei Darussalam
- Hong Kong
- Indonesia
- Japan
- Korea (South)
- Macau
- Malaysia
- Philippines
- Taiwan
- Thailand
- Vietnam